Spotify: https://open.spotify.com/track/5pGdWJIkt47ovJcBOKHl2S?si=37b1eea995ea47c9 YouTube: https://www.youtube.com/watch?v=ZlR8JwdB8Qk You’ve got to listen to the whole thing. While you’re doing something else, distracted. So you can suddenly turn your head and say to yourself WHAT IS THIS? I don’t want to oversell “Sushi and Coca-Cola,” that would do the track a disservice. Keep your expectations low and let your mind […]

Everything old is new again. SoundScan told us what was actually being sold. Spotify tells us what is actually being played. SoundScan taught us that country was much bigger than perceived. Spotify teaches us that great songs never die, that they are discovered by younger generations. And no specific marketing event is necessary to make […]

Tune in Saturday August 16th to Faction Talk, channel 103, at 4 PM East, 1 PM West. If you miss the episode, you can hear it on demand on the SiriusXM app. Search: Lefsetz

Bob, These are good points…let’s also remind everyone that Spotify created a previously non-existent middle class.  In the last 60 years, around 2,900 major label artists (give or take 1,000) have amassed an audience and brand large enough, that to this day, they drive enough traffic to generate at least $50,000/year in Spotify streaming revenue. […]