They’re playing Madison Square Garden. The first thing I do when a band I’ve never heard of, or only know the name of, has outsized success is check the Spotify numbers. “Apocalypse” has 1,233,307237 streams. How did this happen? Well that’s when you go to Wikipedia. This is what I read about “Apocalypse” while I […]

A long overdue column. Long on the cusp of sensory overload, Taylor’s carpet bombing marketing started with the massive Eras Tour which, amazingly, still has seven months to go—with no surcease on the horizon. Let’s review:1). The re-recording of old catalogue has been a complete artistic failure. Cynically marketed as an “artist rights” triumph, it […]

Tune in Saturday April 20th to Faction Talk, channel 103, at 4 PM East, 1 PM West. If you miss the episode, you can hear it on demand on the SiriusXM app. Search: Lefsetz

You don’t do it through publicity, you do it through the work. In the old days, print publicity was the introduction, now there’s so much in the pipeline that even if it’s seen, it’s not acted upon, and that is the ultimate goal, consumption of the music, that’s where a career begins. You’re best getting […]