YouTube is a great way to advertise, and it’s free! For me, YouTube isn’t about monetization (I have enough subscribers, but don’t post material often enough to qualify). It’s about creating awareness of my “brand” that’s monetized in other ways. Those “other ways” also promote the YouTube channel. For one of my eBooks, all the audio […]

“What’s on TV? For Many Americans, It’s Now YouTube – People spent nearly 10% of their TV-viewing time watching the service, home to videos by creators like MrBeast” Free link: https://t.ly/C7uPU Seems obvious from afar, but the devil is in the details. Yes, people are all over YouTube on their smartphones, on their tablets and […]

It’s a cultural phenomenon. And it wasn’t built by the press, but word of mouth. And it was dropped all at once, it wasn’t about marketing, maintaining subscriptions over months, the work stood alone. And it wasn’t a trifle, like “Ted Lasso.” “Baby Reindeer” fits no preordained slot. But it’s the biggest thing in media […]

Netflix trailer: https://t.ly/kpQ5k It’s creepy. And slow. And in black and white. And if this bothers you, stay away. But if in college you watched foreign films from the sixties, this will feel totally familiar. The first thing you’ll notice is the black and white. Honestly, I thought it would be like “The Wizard of […]