You can’t go from mass to grass roots. In the pre-internet era, mass was everything. Broadcast/cable TV is a pre-internet paradigm, which is why it is fading. The only thing we need to see in real time is sports, or maybe breaking news. Then again, breaking news is better online, where you can hop from […]

“Traffic: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral”: https://amzn.to/41zXBPb This is not the book I thought it would be. And I don’t advise you read it. I don’t see why anybody would read it. I thought it would be an insight into virality, how something spreads in today’s marketplace. Instead, it’s […]

Bassist extraordinaire Colonel Les Claypool has regrouped his Fearless Flying Brigade for its first tour in two decades. This is Claypool’s story, from picking up the bass at 14 to Primus to Oysterhead to wine-making to… Les will entertain you! https://podcasts.apple.com/us/podcast/les-claypool/id1316200737?i=1000612610024 https://music.amazon.com/podcasts/9ff4fb19-54d4-41ae-ae7a-8a6f8d3dafa8/episodes/ff11192e-740a-4d8e-92b6-fb946c315810/the-bob-lefsetz-podcast-les-claypool https://www.stitcher.com/show/the-bob-lefsetz-podcast/episode/les-claypool-303101494

https://amzn.to/3VAp3Lr It’s an Oprah book. But that’s not why I read it. Every Sunday I scan the “New York Times” book section to see what interests me, and a story of four sisters does. Family, personalities, relationships, ultimately they’re all that matter. You might be interested in the big game, business, but that never comprises […]