Luke is eight. I love talking to the little kids. They answer you honestly, they miss the nuance, they’re fountains of information presented unfiltered and when Luke told me he was listening to TheFatRat I had no idea what he was talking about. He immediately told me he’d found him on his favorite YouTube channel, […]

Distribution is king. Never ever forget that. What boosted all those channels on cable television… Was their availability on cable. They survived on payments from the cable systems, based on the number of subscribers. Even worse, for customers, the giants scooped up the little players and used their leverage to get inclusion and more money. […]

“Release, observe, react” That’s what Reid Hoffman says in his podcast with Mark Zuckerberg. MARK ZUCKERBERG? He’s more inaccessible than a rock star, harder to hear in an uncontrolled environment than our President, just to hear him talk normally, off guard, telling his tale, is a thrill. We’re long in the tooth in the tech […]

RapCaviar Is driving the culture. It’s more important than radio. It’s where rap records get started, and rap rules America. How did this happen? MILLENNIALS! The pooh-poohed generation has taken over. They threw a monkey wrench into the British election and they’re skewing music listening. This is the way it always happens. Just when you […]