The independent music world will continue to grow. As the mainstream continues to shrink. The independent growth will come primarily from acts that play live. If you’re going for chart success you’re in one world. If you’re trying to build a fan base you’re in another. Don’t expect the mainstream press, still dominated by the […]

The story of the year isn’t the AI chatbot, but the risk to Google. For years we’ve been hearing that these mega-tech companies were indomitable. Forever. If you started a new company they’d either buy you or compete with you, your choice, but they weren’t going to allow you to build an independent unicorn. Facebook […]

Note: I’m focused primarily on commercial appeal. I’ve heard quad that is great, but every format beyond stereo has failed in the marketplace. I am also worried creatively. As in if the Atmos versions of originals become the standard. Atmos is the default in Apple Music. Which is criminal. Atmos should be opt-in, not opt-out. […]

Subject: Why you get pushback from some people about Atmos Hey Bob, Consumers listen to music, which includes sound. Engineers listen to sound. which includes music. People whose priority is music don’t really care about the delivery system. Craig Anderton _______________________________________________ I stood down on this one though I’m with you and awaited the responses. […]