1. You don’t need to be good-looking to make it in music. The MTV era is over, kaput, history. Now it’s about the track. Who even knows what Avicii or Calvin Harris look like! Don’t be dissuaded by the ink TV competition shows garner, that’s a dying paradigm. Sure, being attractive never hurt, but having […]

Give the movie studios credit. Despite everybody over the age of twelve, maybe twenty five, clamoring for comedies and romances, stuff they can sink their teeth into, the companies refuse to do this, they continue to make the high concept, comic book dreck that these same people bitch about. But this is smart. Because the […]

Ben Sisario wrote the definitive statement in the “New York Times”: No Joke! He’s Topping the Charts Weird Al Yankovic Scores With ‘Mandatory Fun’ The most important element of the above article is the sponsorship story. Weird Al didn’t see sponsorship as a way to rip-off corporations to enhance his bottom line, he saw it […]

1. DIGITAL HOME A. Wikipedia Your goal is to be big enough to have a Wikipedia page. It’s the first place newbies go to learn about you. It’s got the imprimatur of authority, people believe what they read, however inaccurate the details may be. We live in an information age and what we want most […]