This is forever. You can’t manufacture virality. Remember “Gangnam Style”? People weren’t even interested in the follow-up video. Quick, name it! (It’s entitled “Gentleman,” and if you know that you’re entitled to automatic qualification for the next hobby horse nationals. Meanwhile, “Gentleman” does have 1.6 billion views on YouTube, but that does not mean its […]

Instant hearing aids. That’s the big breakthrough announced by Apple today. But everybody wants to know about the new iPhones. Bottom line, you don’t need one…unless you do. Smartphones are now like cars. They keep introducing new models, the advertising is overwhelming, but you’re only in the market every few years (obviously longer for automobiles). […]

“NBC Pulls Back ‘Tonight Show’ to Four Nights Per Week”: https://t.ly/mEKsD Is this more about content or format? There is no appointment viewing, everything is on demand. And edge sells. But baby boomers inured to the old ways control media and they’d like you to believe otherwise. Fallon loses on both counts, content and format. […]

One more day. We’re here for Mancini night at the Proms. Well, to be specific, it’s entitled “Ultra Lounge – Henry Mancini and Beyond.” It’s Hank’s 100th birthday and there have been events all year long trying to raise awareness and consumption. The ultimate goal is to reach the younger generations, but just like with […]