“Watch This Guy Work, and You’ll Finally Understand the TikTok Era – The creator economy is fragmented and chaotic. Talent manager Ursus Magana can (almost) make sense of it, with a frenetic formula for gaming the algorithms.” : https://tinyurl.com/ys5jycfu 1 Once upon a time, “Wired” was required reading. You might be unaware it’s still publishing. […]

My inbox is full of people defending the Stones, and that’s just sad. First and foremost, my article wasn’t really about the Stones, it was about hype/publicity in general, although I did employ the Stones as an example. But they’re not the only ones, only the most egregious, especially because they used to be considered […]

“Extremely Online”: https://tinyurl.com/4kjthpmd You’ve got to read it. Like right now. Like click that link and start in. Because this is the key to the real America, the real world, that the boomers and the straight media pooh-pooh but drives all the viewers, eats up all the attention, generates all the dollars. Forget the backlash. […]

You don’t know everything. And if you pretend to know everything, those who know something will dismiss you. Used to be a pro knew every record on the chart, now pros have never even heard of an act that goes #1. Ignore the charts. They’re momentary. Today it’s about longevity, streaming pays out for the […]