You don’t know everything. And if you pretend to know everything, those who know something will dismiss you. Used to be a pro knew every record on the chart, now pros have never even heard of an act that goes #1. Ignore the charts. They’re momentary. Today it’s about longevity, streaming pays out for the […]

Have you signed up yet? We haven’t had this spirit here since 2006, when Facebook opened up to the general public. Or maybe 2010, with the launch of Instagram. Or 2017, with the launch of TikTok. Only this time it’s different, we’re not excited about a new platform because of the possibilities, but because of […]

“Introducing a New Audio App for Our Journalism and Storytelling -New York Times Audio provides news, depth and serendipity.”: https://nyti.ms/41OCMzN This was not supposed to happen. New players were supposed to come along, disrupt the the staid Grey Lady and leave it in the dust. But just the opposite is happening. Vice and BuzzFeed news […]

“Traffic: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral”: https://amzn.to/41zXBPb This is not the book I thought it would be. And I don’t advise you read it. I don’t see why anybody would read it. I thought it would be an insight into virality, how something spreads in today’s marketplace. Instead, it’s […]