Too many people believe a social network is something you invade to spread the word on your band.  The goal is not to ride on the back of someone else’s social network, but to create your own. We want to belong.  That’s why MySpace blew up and Twitter too.  The sense of community.  Facebook is […]

Did you read that story about the guy who called Zappos and asked the representative where to buy pizza? The agent was cool.  Started doing some research.  And answered the caller’s question. The caller, of course, was a snarky Internet troublemaker.  He wanted to see if the legend was true, that Zappos gave free reign […]

The Death Of Traditional Media The story was broken on TMZ and spread on Twitter.  Not only was the straight media caught flat-footed, stating that it was playing by traditional rules, waiting for confirmation, it let TMZ continue to own the story. In other words, in the future, if a story is breaking, you will […]

There’s an ultimately boring article on Wikipedia in today’s "New York Times".  For those scoring at home, the article focuses on editing, with the primary controversial topic being Scientology. I’ll leave the details out, if you’re that interested, you can click through.  But what got me to write this was the sidebar, wherein the genre […]