Archive for the 'Apple' Category


Back To The Mac

They’re all old guys! While the music business is purveying ever younger acts, not only Justin Bieber, but Willow Smith, and so many are dazzled by twentysomething Mark Zuckerberg, the true king of the hill, Apple, America’s second most valuable company (behind Exxon Mobil!) is run by alta kachers! Because you need experience to do […]

Apple/Streaming/Subscription

Your files live on your handset. That’s what most people don’t know about the Spotify iPhone app.  That if you pay the monthly fee, not only can you stream anything you want online on your desktop, there’s automatic synching of approximately 2,000 tracks to your handheld.  So, it’s just like owning them.  And, you can […]

Steve Jobs In Concert

1 Rental.  Streaming.  Subscription. Remember those three, they’re the key to the future.  Much more important than the Situation’s GTL.  (Gym, tan, laundry for the uninitiated.) 2 You can’t compete with Steve Jobs.  You can get on the Apple bandwagon, but if you’re tying in with a competitor, you’re just tarnishing your image. Yes, if […]

Antennagate

I don’t even use an iPhone.  As I’ve stated previously, I was on AT&T Wireless, the connections were so poor I switched to Verizon and have been happy ever since. But this story fascinates me from a public relations viewpoint. Apple doesn’t respond.  You can call Jobs a megalomaniac, you can say Macs are overpriced […]