Your files live on your handset. That’s what most people don’t know about the Spotify iPhone app.  That if you pay the monthly fee, not only can you stream anything you want online on your desktop, there’s automatic synching of approximately 2,000 tracks to your handheld.  So, it’s just like owning them.  And, you can […]

1 Rental.  Streaming.  Subscription. Remember those three, they’re the key to the future.  Much more important than the Situation’s GTL.  (Gym, tan, laundry for the uninitiated.) 2 You can’t compete with Steve Jobs.  You can get on the Apple bandwagon, but if you’re tying in with a competitor, you’re just tarnishing your image. Yes, if […]

I don’t even use an iPhone.  As I’ve stated previously, I was on AT&T Wireless, the connections were so poor I switched to Verizon and have been happy ever since. But this story fascinates me from a public relations viewpoint. Apple doesn’t respond.  You can call Jobs a megalomaniac, you can say Macs are overpriced […]

Once upon a time this only referred to the talking heads in Washington, D.C., prognosticating on politics like they really knew what was going on in the rest of the country when they didn’t.  Now it applies to all major media, from TV to newspapers, they’re out of touch. Last week Steve Jobs took to […]