It’s an ecosystem. Contrary to popular wisdom, the iMac didn’t save Apple, the iPod did. The iMac spoke to the faithful, however disenchanted they may have become. The iPod spoke to newbies, who didn’t think they cared. Then they joined the reinvigorated faithful and became an army. You might have read about the introduction of […]

Now that Steve Jobs is dead, are we going to enter the dark ages of user interfaces? Pick up an Apple product. Usability is intuitive. You don’t need to employ a manual, it just works. But even though Apple has been making products like this for over a decade, no other company has mastered this […]

Apple is the Beatles of tech. Once upon a time, the youth of America looked forward to the new releases of their favorite bands. Now they look forward to the latest from Apple. Why is this? 1. Apple Surprises Us A band would make the iPod and give up. Tour incessantly on the fumes of […]

Apple’s Mountain Lion Makes the Mac More Like the iPad It’s Apple’s new operating system. Huh? I’d bet most of you haven’t even bothered to install Lion. But rather than trying to convince you, the train is moving down the track, it’s not coming back to pick you up, you’ve got to run after it. […]