If the Internet is so damn fast, why is exploitation so SLOW! In other words, if the Beatles can release three albums in one year, why does Mariah Carey have to wait three years to release ANOTHER! One can argue that Mariah’s new record, E=MC2, is already over. As is Madonna’s "Hard Candy". If movies […]

What if you released your album and no one cared. Worse, imagine that no one even knew it was out. With the plethora of information floating in bits and bytes and dead trees throughout the universe, the odds of your release making an impact on the target audience are close to nil. If you’re lucky, […]

I need you to watch Malcolm Gladwell’s TED talk "What We Can Learn From Spaghetti Sauce". I’ll post the link at the bottom. It’s an almost eighteen minute video. You won’t understand where he’s going until at least half way through. But, as he reaches his climax, you’ll identify with the ultimate concept, that success […]

You earn the right to release a collection. Yes, your goal is to create a body of work, but the question is how do you build a fan base that is interested in that work, and how do you grow that fan base. If you are an established act and you are releasing albums essentially […]