YouTube is a great way to advertise, and it’s free! For me, YouTube isn’t about monetization (I have enough subscribers, but don’t post material often enough to qualify). It’s about creating awareness of my “brand” that’s monetized in other ways. Those “other ways” also promote the YouTube channel. For one of my eBooks, all the audio […]

“What’s on TV? For Many Americans, It’s Now YouTube – People spent nearly 10% of their TV-viewing time watching the service, home to videos by creators like MrBeast” Free link: https://t.ly/C7uPU Seems obvious from afar, but the devil is in the details. Yes, people are all over YouTube on their smartphones, on their tablets and […]

It comes from the internal, not the external. It comes from the identity of the performer, not the penumbra. Which is why it’s much harder to create loyalty with a song written by committee using the producer and mixer du jour. It may sound like a previous hit, it may fit on the Spotify Top […]

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