I think that there are some individuals that understand social networking sites and how to leverage them effectively, but most don’t.  Typically, the larger the company/corporation/label/band the more they -don’t- get it. The power in social networking sites doesn’t have anything to do with your own individual or your group’s/company’s presence on it.  You don’t […]

What is the GOAL of Internet marketing? It’s cool to have a Facebook presence, tweet ad infinitum and make YouTube clips if you’ve got a burning desire to do so, if you love new media and are thrilled to be in contact with your fans/tribe.  In other words, if it’s an end unto itself. But […]

I think Edgar Bronfman, Jr. needs a lesson in digital economics. Warner may be the most innovative digital company, but track sales are never going to equal CD sales, the only way labels can make their numbers on recorded music is via some kind of subscription model, whether it be Napster/Rhapsody or Spotify.  The key […]

My first reaction was how far we’ve come. In the sixties and seventies, music ruled the world, if you were a kid and wanted to know what was going on, you put on a record.  And if you couldn’t afford the record, you turned on the radio, which rather than being beholden to the corporation, […]