1. Jack White "Blunderbuss" Sales this week: 137,554 Most people just don’t care. Despite saturation marketing, Jack White is a niche player. His only hope is that his fans spread the word, the media’s not cutting it. This is no reflection upon Mr. White or his music. It’s just illustrating that SNL and print media […]

That’s how long it takes to become world class. That doesn’t mean you’ll be rich or famous. You might be a world class kiteboarder. Or a world class mountain climber. Or a world class shepherd. You might be respected by your peers. But everyone else might not even shrug their shoulders at your accomplishments, they […]

If you make a great record you don’t have to tweet, you don’t have to be on Facebook, you don’t even need a website. Over the course of the last decade the debate has flipped. From cranky oldsters complaining that they don’t want to do it the new way to wet behind the ears newbies […]

What do the fans want? By now you’re familiar with the story of the Pebble, the iPhone/Android connected wristwatch. The manufacturers asked for $100,000 on Kickstarter. So far, they’ve raised $7,447,226. Why? BECAUSE PEOPLE WANT THE WATCH! Musicians are using Kickstarter the wrong way. They’re focusing on themselves instead of their fans. Most are asking […]