A long overdue column. Long on the cusp of sensory overload, Taylor’s carpet bombing marketing started with the massive Eras Tour which, amazingly, still has seven months to go—with no surcease on the horizon. Let’s review:1). The re-recording of old catalogue has been a complete artistic failure. Cynically marketed as an “artist rights” triumph, it […]

“Taylor Swift Has Given Fans a Lot. Is It Finally Too Much? – Swift has been inescapable over the last year. With the release of ‘The Tortured Poets Department,’ her latest (very long) album, some seem to finally be feeling fatigued.” Free link: https://shorturl.at/ejVYZ Gregg said he hadn’t heard anything about Harry Styles recently, was […]

Tune in Saturday April 20th to Faction Talk, channel 103, at 4 PM East, 1 PM West. If you miss the episode, you can hear it on demand on the SiriusXM app. Search: Lefsetz

You don’t do it through publicity, you do it through the work. In the old days, print publicity was the introduction, now there’s so much in the pipeline that even if it’s seen, it’s not acted upon, and that is the ultimate goal, consumption of the music, that’s where a career begins. You’re best getting […]