1. We all want something to rally around, something to discuss, a club to belong to, and right now pop is it. 2. Popularity breeds popularity. That which gains traction and sustains, becomes ever bigger. 3. They know it’s about the song. Hooks, choruses, catchiness. If only other musicmakers realized this. Never forget, the Beatles […]

“‘Serial’ Podcast Catches Fire: In the sleepy world of podcasts, ‘Serial’ has emerged as a global phenomenon” Is everybody just a lying sack of shit? Nothing’s organic anymore, everything’s being worked. The internet was supposed to kill the major labels and allow the unsigned to break through but the majors are more powerful than ever […]

They all want to be rock stars. Who? You know, the guy who ran Bertelsmann, before he was forced out and they sold RCA to Sony, the guy who embraced Napster and was then squeezed out by the controlling Mohn family when he wanted to take Bertelsmann public and utilize the proceeds to further expand. […]

Name two songs from “1989.” Even better, have you heard anything other than “Shake It Off”? The perfect twenty first century anthem wherein it’s all about me, I’m my own brand and will tolerate no haters song? Once upon a time artists led with their music. Today they lead with their marketing. And alongside their […]