1. Know who we are. From day one, you should be collecting e-mail addresses and building up a social media following. This is the first line of aggression, the first way to make people aware of what you’re doing. To ignore this precept is like making phone calls without a directory. You can’t talk to […]

It’s nearly irrelevant. It’s a way for old school record companies to keep score…in a world where they’ve lost power and no one seems to know what’s going on. At best the chart measures instant impact, not longevity, and it’s the latter that matters. Not the splash you make, but the waves that continue to […]

He thought he was going to beat it. And that was the essence of Chip Hooper, his optimism, his determination, his perseverance. He saw what he wanted and he reached out and got it. Almost always. I first met him on a soundstage, at A&M Records, back in 1990, he was the agent for the […]

I’ll take this over OK Go any day of the week. Watch this video. At first you’ll think it’s gimmicky, created to get your attention and go viral. But then you’ll find the music is actually hooky and good, it starts to stick in your brain, to the point you feel forced to queue it […]