They’re selling merch. You need to read this story, even if you hate BTS: “BTS’s Loyal Army of Fans Is the Secret Weapon Behind a $4 Billion Valuation – What investors are really paying for is not necessarily the K-pop group or its management company, but its huge, highly connected ecosystem of followers.”: nyti.ms/3iZMclz Ignore […]

Spotify Pandora Tune in today, October 13th, to Volume 106, 7 PM East, 4 PM West. Hear the episode live on SiriusXM VOLUME: HearLefsetzLive If you miss the episode, you can hear it on demand on the SiriusXM app: LefsetzLive

Spotify Pandora Tune in today, October 6th, to Volume 106, 7 PM East, 4 PM West. Hear the episode live on SiriusXM VOLUME: HearLefsetzLive If you miss the episode, you can hear it on demand on the SiriusXM app: LefsetzLive

Now we know why we can’t have concerts. Actually, there are a number of music business lessons here. Like news is short haul and music is long haul. In other words, it used to be about making a splash and then making hay off of it. Kinda like a movie release…bombard the public with information […]