You’ve got to have an identity. And around that identity you build culture. And when people adhere to your identity, buy into your culture, you have a cult. And then you can sustain, which is what the music business is all about. The money’s in the long term. That’s the streaming paradigm. It’s not what […]

We all want to belong First it was baseball, then it was the Beatles and finally it was MTV. We all paid attention, we all knew what was happening, and even the barely hip caught the references. Today you’ve got no idea what people are talking about, unless they’re a member of your cult. We’re […]

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1. HONE YOUR ACT You need to practice off the grid, offline. This advice is for pros, not amateurs. If you’re just screwing around, post on YouTube and TikTok, have fun, but if you want to make music your career… People tend to know this at a young age. And if you’re one of these […]