Forget about the music, focus on the AUDIENCE! WHAT? Of course the music is important. But you’re no longer playing to gatekeepers, there are no rules, no A&R guys scratching their chins. Oh, of course those people still exist, but if you’re playing the hit single game you’re on a fool’s errand, or in country […]

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It’s just a matter of when. And it’s all because of the press. Press means almost nothing today, unless it’s politics. Those inside the Beltway, the decision makers, the string-pullers, they read and watch with a vengeance, it’s the only way for them to take the temperature of the country, to know what is going […]

From: Phoebe Katis Re: The Modern Music Business Hi Bob I really enjoyed this read. I am a new fan of your newsletter, and I love the direct & refreshingly ‘here’s what’s what kid’ nature of your words, especially with this article. I manage two TikTok viral stars who have combined forces into a power […]