Everyone’s focusing on the departure of Donnie Ienner. But the real story here is how a smiling, inept Howard Stringer hired an inexperienced, self-satisfied TV executive to run Sony Music and ended up in a joint venture wherein control of the music division was lost. What have we learned from the Lack debacle? Music is […]

Your most important team member is your Webmaster. Most marketing is done to intermediaries.  Radio stations, television, radio shows.  Whereas today it’s about establishing a direct relationship with your FANS!  Via your Website. You should have an update on your Website EVERY DAY!  You should have a message board.  You should have free music, whether […]

I cannot speak to the veracity of the report below, which is the source for numerous other postings on the Web. Yup, unlike a shitty band, an heinous policy decision is spread like wildfire using the new communication tools. But I’ve seen urban legends before. And no specific individual has popped up to say he’s […]

You might not be aware of it, but there’s this act Chamillionaire that’s got a huge hit record, "Ridin’".  I’m sure Doug Morris and the rest of the execs at Universal are thrilled, since all their marketing efforts have paid off.  Airplay on MTV and radio have generated sales of 939,316 CDs to date.  And […]