The era of big marketing is OVER! That was the mantra of the nineties, get the word OUT!  Let everybody know, AGAIN AND AGAIN AND AGAIN! This was radically different from the late sixties and early seventies.  When every record wasn’t expected to go platinum, back before there even WERE platinum records, back before the […]

XM has got baseball. Sirius has got Howard Stern. But if you think either of those can save their respective services, you’ve got no idea how much they’re PAYING for this programming. Furthermore, not everybody is a baseball fan, and hate to tell you, Howard Stern has got an aging audience. Which begs the question, […]

There’s a long article in today’s "Los Angeles Times" debating the merit of a music man or a suit running a record company.  Not really that interesting a question, but hell, it’s August and Ron Fair got a promotion and has some records to sell.  Oh, Jimmy Iovine weighs in.  And Andy Gould.  And even […]

The problem with this book is that Jennifer Trynin is just as big a weasel as the businesspeople she writes about. The problem with the book business is it’s just as clueless as to what the public wants as the music business.  A book by a fortysomething never made it rock chick whose heyday was […]