Ever see a western?  With the posse in pursuit of the bad guys?  What does the brainiac ALWAYS say?  LET’S CUT THEM OFF AT THE PASS! Maybe record execs didn’t watch enough TV, maybe they aren’t aware of this most basic concept.  You don’t succeed by convincing people to play nice, to come back to […]

The only people who don’t know Tom Cruise is loopy work for him.  Oh, they know it too, but they deny it just like an abused wife claims her bruises are a result of clumsiness. In case you missed it, Sumner Redstone, who controls Viacom, went on record that Viacom’s movie studio Paramount wouldn’t renew […]

I’d like to tell you that Christina Aguilera’s "Back To Basics" heralds a turnaround in the recorded music sphere, but I’d be lying. What we’ve got here, with the sale of 341,988 CDs in its debut week, is an incredible job of SET-UP!  Executed flawlessly, Irving and RCA deserve a pat on the back.  For […]

Is it Internet buzz if you read about it in the straight media, hear about it on television?  Isn’t that why it’s important to BEGIN WITH, that it’s happening OUTSIDE the system, and if you co-opt it and try to amplify it do you add to the buzz or are you just reporting a narrow […]