Archive for the 'Marketing' Category


Loyalty

It comes from the internal, not the external. It comes from the identity of the performer, not the penumbra. Which is why it’s much harder to create loyalty with a song written by committee using the producer and mixer du jour. It may sound like a previous hit, it may fit on the Spotify Top […]

Kate Hudson Makes Music

The surprising thing is it’s pretty good. Hudson’s got a serviceable voice, and Linda Perry is a virtuoso, but is anybody waiting for this album? NO! That paradigm ended with the last century. You know, famous person makes an album with hitmakers, a lot of money is spent on publicity and promotion and then the […]

Taylor Swift Backlash

“Taylor Swift Has Given Fans a Lot. Is It Finally Too Much? – Swift has been inescapable over the last year. With the release of ‘The Tortured Poets Department,’ her latest (very long) album, some seem to finally be feeling fatigued.” Free link: https://shorturl.at/ejVYZ Gregg said he hadn’t heard anything about Harry Styles recently, was […]

OnlyFans

Porn used to be a controlled business. Because of distribution. I.e. you could make a movie, but could you get it into a theatre? Probably not. Furthermore, it wasn’t so cheap to make a movie, you couldn’t be like Soderbergh and shoot it on your nonexistent iPhone. And then came home video, first videocassettes and […]