You can’t go from mass to grass roots. In the pre-internet era, mass was everything. Broadcast/cable TV is a pre-internet paradigm, which is why it is fading. The only thing we need to see in real time is sports, or maybe breaking news. Then again, breaking news is better online, where you can hop from […]

Anheuser-Busch broke the number one rule of social media…DON’T RESPOND! Now the real problem with Bud is it’s no longer owned by a family, but a beer conglomerate, i.e. the Belgian Brazilian InBev. Bud is no longer the King of Beers, its sales have dropped dramatically, the Clydesdales rarely appear, the company is ruled purely […]

The independent music world will continue to grow. As the mainstream continues to shrink. The independent growth will come primarily from acts that play live. If you’re going for chart success you’re in one world. If you’re trying to build a fan base you’re in another. Don’t expect the mainstream press, still dominated by the […]

Even NBC can’t get our attention. That’s why the network is rebooting “Night Court,” which was not a “Seinfeld” level show (although little is), even though it was on the legendary Thursday night schedule as part of “Must See TV.” I might have seen a half hour of “Night Court” tops, when you add in […]