If you make a great record you don’t have to tweet, you don’t have to be on Facebook, you don’t even need a website. Over the course of the last decade the debate has flipped. From cranky oldsters complaining that they don’t want to do it the new way to wet behind the ears newbies […]

What do the fans want? By now you’re familiar with the story of the Pebble, the iPhone/Android connected wristwatch. The manufacturers asked for $100,000 on Kickstarter. So far, they’ve raised $7,447,226. Why? BECAUSE PEOPLE WANT THE WATCH! Musicians are using Kickstarter the wrong way. They’re focusing on themselves instead of their fans. Most are asking […]

"it always works that way… word of friend is worth more than anything in the world of ideas." Seth Godin I told Seth he should put the We Are All Weird video on his blog. He told me did. Last week. This stunned me, I read Seth’s blog religiously. And scanning back in research I […]

Linda Chorney didn’t win the Grammy. You remember Ms. Chorney, she’s the woman who used the Grammy365 program to get herself a nomination. That was remarkable. Unfortunately, Ms. Chorney’s music was not. Despite the worldwide press, there was no spike in sales, no embrace by the public, she’s still a marginal artist playing to marginal […]