1. The world is getting smaller. 2. Despite income inequality, the gap between rich and poor, consumer and company, famous and obscure, is closing. Used to be it would be impossible for the punter to reach the celebrity. Now all he has to do is tweet. 3. Image is everything. Yours doesn’t have to be […]

  “BlackBerry goes glam, enlists Alicia Keys” This is the problem with taking a corporate check. It undermines your CREDIBILITY! And next to your music, credibility is the most important thing you’ve got. The manager can get a new client. The salesman can switch products. But the artist is stuck with him or herself. Screw […]

Is everything. It’s more important than reality. Steve Jobs knew that, that’s the essence of his vaunted reality distortion field. You watched his dog and pony show and believed not only was Apple superior, it truly had no competitors. But now the press is beating up Apple and the company is silent. Steve Jobs was […]

I’m not gonna write a book. Not a day goes by that I don’t get that e-mail. Well, at least multiple times a week. People think that will give me the imprimatur of success, will cement my credibility! But the bottom line is I already reach more people than just about every author alive and […]