Archive for the 'Marketing' Category


What The Hell, One More

I’m not gonna write a book. Not a day goes by that I don’t get that e-mail. Well, at least multiple times a week. People think that will give me the imprimatur of success, will cement my credibility! But the bottom line is I already reach more people than just about every author alive and […]

Loyalty

There are no apps. I can’t tell you how many people are waiting for BlackBerry 10. I see them with their Bolds, living in the dark ages, protesting they’ve not shifted to an Android or iPhone because they’re waiting for this new product. Which will be dead on arrival. It’s like buying a new car […]

Frequency

Don’t e-mail every day unless you have something to say. We’re going to go on a cruise for my mother’s 85th birthday, although she just celebrated her 86th yesterday, Happy Birthday Mom! We were catching up on the phone and the conversation veers so frequently to health, as in her buddies are not doing so […]

You Might Be A Spammer…

IF YOU SEND A HOLIDAY E-CARD Nothing says you’re cheap and out of date more than sending a holiday e-card, especially if there’s no personalization involved. If it’s just to me, and there’s more than a signature, then you get a pass. Otherwise, you look like someone tech retarded who doesn’t realize fads come and […]