Archive for the 'Marketing' Category


Spontaneous Versus Calculated

It’s why Trump pulled even with Clinton Poll Finds Emails Weighing on Hillary Clinton, Now Tied With Donald Trump Why Facebook Live is making inroads on YouTube. And why Snapchat is a juggernaut. The elites tell us it’s all about preparation. For the test. First in school, then in business. Mistakes are not tolerated, and […]

Beautycon LA

They screamed every time Tana Mongeau spoke. Do you know who that is? I don’t either. The woman who runs Beautycon is a force of nature. I met Moj Mahdara at the Atom Factory, Troy Carter’s joint, it’s always the same people, investing in the new and different which you’d expect to be run by […]

Kanye’s Famous Video

Wait a second, isn’t music video dead? Didn’t it bite the dust when MTV went to scripted programming? How many years did we hear musicians bitch about this? They were completely wrong. Video is bigger than ever. And it’s in your hands as opposed to the gatekeepers’. It’s the same, yet different, as everything is […]

Mass Is Everything

And niche is nowhere. Ever since that misguided book “The Long Tail” came out everyone with a keyboard believes they’re entitled to an audience and compensation online. This is patently untrue. Ironically, as more people got access, broadband prospered and mobile reigned the scene started to resemble our nation at large, one of haves and […]