Archive for the 'Marketing' Category


Electric Cars

I don’t know anyone who will buy another Tesla. And I know a lot of people with Teslas, and they LOVE their Teslas! But they don’t like Elon Musk. If you’ve been following the news, it’s getting hard to sell electric cars. The Big 3, not so big anymore, are slowing development and production. Which […]

The Niche

“What Happens When a Pop Star Isn’t That Popular? – Pop’s middle class enjoys loyal online fan bases. For these artists, pop stardom isn’t a commercial category, but a sound, an aesthetic and an attitude.”: https://tinyurl.com/bdcd3x6y That’s a free link, and you should click on it. As for the Kesha/Dr. Luke story, if you don’t […]

Gaming The System

Focus on sales, they’re disproportionately counted on the chart. Although you can sell CDs and files, focus on vinyl, people buy it as a souvenir and oftentimes don’t even listen to it, but the chart doesn’t care. Make unique, multiple vinyl. So fans have to buy more than one disc. Lie. There is no music […]

Evolution

The light killed Hollywood. And once the mystery was gone, the old entertainment business was history. There are no movie stars anymore. Except for oldsters, like Harrison Ford, who is 80, and Tom Cruise, who is 60. The paradigm shifted, the film is the star, not the actor. Which is why superhero movies can succeed. […]