Archive for the 'Marketing' Category


Evolution

The light killed Hollywood. And once the mystery was gone, the old entertainment business was history. There are no movie stars anymore. Except for oldsters, like Harrison Ford, who is 80, and Tom Cruise, who is 60. The paradigm shifted, the film is the star, not the actor. Which is why superhero movies can succeed. […]

TikTok Marketing

I just got off the phone with Ahmed Nimale, CEO and Co-Founder of KYD Labs. Know him? I doubt it. And neither did I, until I hosted a panel about ticketing at Canadian Music Week. Ticketing. It’s a game few understand, and few want to understand. And ultimately this panel wasn’t about solving the ticketing […]

Tucker On Twitter

You can’t go from mass to grass roots. In the pre-internet era, mass was everything. Broadcast/cable TV is a pre-internet paradigm, which is why it is fading. The only thing we need to see in real time is sports, or maybe breaking news. Then again, breaking news is better online, where you can hop from […]

Bud Light

Anheuser-Busch broke the number one rule of social media…DON’T RESPOND! Now the real problem with Bud is it’s no longer owned by a family, but a beer conglomerate, i.e. the Belgian Brazilian InBev. Bud is no longer the King of Beers, its sales have dropped dramatically, the Clydesdales rarely appear, the company is ruled purely […]