KPOP DEMON HUNTERS The biggest musical story of the year. Outsiders base an animated film on a niche musical style and triumph. Illustrating that the mainstream music business is out of touch with the public and what it wants. The mainstream still thinks it’s the era of 80s MTV…where the obvious is hyped to success. […]

We are not creating enough new hit acts. Business is great at the top. Stadium shows had a stellar year. Despite constant complaints about ticket prices, the truth is people will pay the freight to see their favorite acts. But those might be the only shows they go to. As a matter of fact, the […]

WRITE SONGS That’s where all the money and action is. If you just want to be a player…you’re at the mercy of the band leader and studio work has dropped off dramatically. Today many songs are simple with one chord throughout. Don’t be beholden to what is popular now, classic song structure always triumphs. “Yesterday” […]

The reason you go on TikTok is to get the pulse of the nation, to be informed of what people think. This is where the oldster/mainstream media/anti-technology perspective gets it wrong. If you’re not on your phone consistently, if you’re not surfing TikTok, you don’t know what the majority of the public is thinking, and […]