Archive for 2012/05


Kickstarter

What do the fans want? By now you’re familiar with the story of the Pebble, the iPhone/Android connected wristwatch. The manufacturers asked for $100,000 on Kickstarter. So far, they’ve raised $7,447,226. Why? BECAUSE PEOPLE WANT THE WATCH! Musicians are using Kickstarter the wrong way. They’re focusing on themselves instead of their fans. Most are asking […]