From: HolleradoSubject: Thanks Hello Mr. LefsetzI am a longtime reader of your column, first time writer. I wanted to say thanks for talking about us last week. Besides  getting a whole bunch of new people to take notice of hollerdo, it really meant a lot to me personally to have you talk  about what we […]

I’m in Syracuse. Yes, I went to the Dinosaur.  I even went to Heid’s! How BBQ blossomed in upstate New York, I’ll never know.  Just like how white sausages in the region are named "Coneys".  But I got the full on feel.  Of a place off the beaten path where houses are cheap but the […]

I don’t trust research, methodology is key, and is so often suspect, and even worse, research will tell you where you’ve been, not where you’re going, but I point you to this recent study by Edison Research to counteract all the B.S. spewed by traditionalists in this industry as well as the blowhards at terrestrial […]

Geolocation Services: Find a Smartphone, Find a Customer You should read this article.  Especially if you’re clueless.  It’s a great primer. I’ll excerpt the two paragraphs that jumped out at me: "Mark West used Foursquare to entice customers with a sweet offer. Mr. West opened Monique’s Chocolates, a chocolate shop in Palo Alto, Calif., in […]