What if you released your album and no one cared. Worse, imagine that no one even knew it was out. With the plethora of information floating in bits and bytes and dead trees throughout the universe, the odds of your release making an impact on the target audience are close to nil. If you’re lucky, […]

I need you to watch Malcolm Gladwell’s TED talk "What We Can Learn From Spaghetti Sauce". I’ll post the link at the bottom. It’s an almost eighteen minute video. You won’t understand where he’s going until at least half way through. But, as he reaches his climax, you’ll identify with the ultimate concept, that success […]

You earn the right to release a collection. Yes, your goal is to create a body of work, but the question is how do you build a fan base that is interested in that work, and how do you grow that fan base. If you are an established act and you are releasing albums essentially […]

Don’t make an album. And whatever you do, don’t send it to me! I don’t have time. And neither does anybody else. Except for your hard core fan base. Assuming you’ve got one. And they might not even be interested either. The album was a moneymaker. Let’s string together 10 or 12 tracks so we […]