The Grammy Nominations

This is not about diversity, this is about a CHANGING OF THE GUARD!

The Grammys have been out of touch since day one. They missed the Beatles and they missed Led Zeppelin, hell, the New Artist award is considered the kiss of death. So if they got it so wrong for so long how did they get it so right this time? I DON’T KNOW!

This opacity leads to the question of ultimate winners to boot. Will Jay Z eclipse Kendrick for Album of the Year? Will Jay Z also beat out “Despacito” as Record of the Year? If so, we’ll know the same Grammy organization exists, one wherein members vote upon name recognition as opposed to intrinsic value.

That’s right, the Grammys are a joke. Anybody who believes in them is delusional. The wrong people win and even worse, now the winners don’t even see a bump in consumption.

BUT THAT MAY CHANGE!

Amazing how a little dose of truth pays dividends.

I’m eager to see what kind of show they produce. Whether their usual smorgasbord of head-scratching duets or the nominees who gained attention. The truth is network television has lost touch with America. It’s playing to everybody and therefore ultimately satisfying nobody. There’s no truth, no essence, nothing you can truly relate to like on HBO or Netflix. They excised the classical performances, will they excise ROCK?

THEY SHOULD!

Look at the nominees for Best Rock Album. Most people have never heard Mastodon, the War On Drugs, possibly the most deserving, can’t break out of their press niche, the Queens of the Stone Age have never gone broad and no one knows who Nothing More is. So maybe you get Metallica, since they’ve got the most name recognition in a backward category.

This is the end of the baby boomer hegemony. AND THEY DON’T LIKE IT!

The boomers thought they and their sound would triumph forever. But this turned out to be wrong. Oh, they’ll go see old bands made up of one member and a bunch of youngsters, but they’re not big new music consumers, otherwise these rock acts would be big names.

And they hang on to their files and CDs when everybody knows the action is in streaming.

And I won’t say the hip-hop acts lack mainstream coverage, but they absolutely dominate streaming, which demonstrates consumption, as opposed to manipulated radio charts. The lunatics have taken over the asylum, AND IT FEELS SO GOOD!

If the Grammy show wanted to survive, they’d let it be dominated by hip-hop, swipe away the detritus of old and focus on the new, on the future, but the problem with the organization is it always looks back, and as Don Henley sang you can never look back. Which is why he is a legend and winners like the Starland Vocal Band have been forgotten. It’s all about what you’ve got to say. AND THE RAPPERS SAY IT!

If you don’t like Childish Gambino’s “Redbone,” you don’t have ears.

Then again, it was influenced by Bootsy Collins’s “I’d Rather Be With You,” then again, Zeppelin and the rest of the blues-rockers wore their influences on their sleeves, even if they may not have acknowledged them.

And “Despacito” is a grand slam. From the video to the groove to Bieber, you cannot complain. It’s a deserving winner.

So if you’ve been living in the past…

The world has just passed you by.

And speaking of passed by, the refusal to acknowledge the impact of country is reflective of the division in our society at large. It’s made for crackers in red states, or at least the Grammys think so. Then again, the CMAs is always a better show than the Grammy telecast.

As for Ed Sheeran, America has now turned into the U.K. Where they build ’em up only to tear them down. So let me get this straight, if you evidence talent in multiple genres you’re a loser?

Come on.

But not only is Sheeran a winner, but maybe even bigger is John Mayer, who gave up chasing hits and is still selling arenas solo and stadiums with the reconstituted Dead. Because he’s learned the action is not on the hit parade, but in fans’ hearts. This is what screwed up the popsters, they lived from hit to hit, there was little base.

But there’s culture in hip-hop. Something completely absent from rock.

And we don’t know whether these nominations were massaged by committees, and as was said above, we have no idea what the final vote will be, but one thing’s for sure…

Overnight, the Grammys became relevant. The winners will get airtime in a world where it’s hard to get traction, it will pay dividends.

As for those nominated in categories other than the top four, forget about it. They won’t let most of you on the telecast and the truth is you may feel good about yourself but it ain’t gonna impact your career. There are too many categories featuring music with little traction, never mind manipulated winners based on friends in the academy. If I was running it they’d eliminate all those superfluous awards. Because everybody needs to play with the big boys (and girls!) Either you make music with ubiquity and reach a large audience or you’re irrelevant. Yup, that’s the world we live in, one of winners and losers. Make your pop, jazz or rock album penetrate our consciousness, otherwise giving you an award is like giving a kid a soccer trophy for participation.

Piss you off?

I bet I did.

But you can’t handle the truth.

And the Grammys just dropped a whole bunch of it on you this week.

Me At Stream

Music: The Canary in the Coal Mine, Bob Lefsetz, Ignite, Wpp Stream USA

I don’t need no stinkin’ slides!

This was an Ignite talk, one of about a dozen at the Stream conference two weeks ago. I agreed to do it because that way people would know who I was. I’ve never used PowerPoint, which most people hate anyway, either the talk is good enough or it’s not, either you’re paying attention to what someone is saying or not, and even in the best of circumstances the slides are distracting.

Which is all to say I had none.

As for those numbers in the lower right hand corner of the screen, that’s where the slides should go.

The recording is not great, you’re gonna have to crank it to hear me.

And I do best when I’m responding to questions but here I’m letting it rip without preparation, about the history of the modern music business.

You can watch it.

Or not.

The Infusion

I have pemphigus.

They believe it’s foliaceus as opposed to vulgaris but we’re waiting for the blood work to come back from the Mayo Clinic for a precise diagnosis, but they’re both bad, my internist hasn’t seen it in his decades of practice and it took four dermatologists to diagnose it.

Don’t look it up. That’s what the last dermatologist told me. She thought the spots were a drug interaction, but no, it’s pemphigus.

And if you can’t resist you’ll see a picture of a body covered with red sores. The bottom line is the immune system goes haywire and the element that holds your skin together doesn’t work so you get these blisters and they pop and you end up with what were first dime-sized red spots and then progressed to quarter-sized and now are silver dollar-sized if not larger. Yes, it’s painful, you have no idea, I have to sleep in my clothes, otherwise my sores open up and glue me to the bed sheet, and it’s also itchy, very.

So this all started in August. 2016. I got a red spot under my arm. I figured it was from the sling I was wearing as a result of my shoulder surgery. But then in October it spread to my nose. Which prompted the first dermatologist visit, a man who does house calls for household names. But nothing he did worked. He’d have me come back for free, to check on the spots, but every ointment he prescribed had no effect.

Then I went to Colorado and my skin went nuclear. I thought it was the long underwear, I was covered in red spots and the only thing that satiated me was an extremely hot shower, of a temperature no one takes. And I know you’re not supposed to do that, but that’s the amount of pain and itchiness I possessed.

So I trooped back to Beverly Hills and despite such obvious sores the bigwig’s treatment had no effect so I stopped, I figured I was just a winter thing.

But then I was sitting in front of the house after midnight scratching so much that I decided to write about it, and a tsunami of responses came in. Mostly mumbo-jumbo. Why is it the educated class doesn’t believe in science? That’s right, the right-wingers and poor will go to the doctor, assuming they can afford one, but the left-wingers believe vaccinations incite autism and that a home remedy is better than anything a doctor can prescribe. I know I’m pissing you off. Hell, I had confirmation of my diagnosis and a good friend told me to get acupuncture. Huh? I’m on the verge of suicide and I’m gonna pass up a western solution nearly guaranteed to work?

But the good thing about writing about my skin problem is another bigwig skin doctor who is a subscriber tracked me down, he agreed to treat me for free, but when he heard the name of dermatologist number one, he was blown away that that guy couldn’t fix it, he’s a legend.

So we started with ointments and injections and ultimately a steroid on the nose and there was improvement, but no resolution. The biopsy on my chest showed nothing and when he wanted to do one on my nose, which would leave a scar, however little, I moved on. I can handle a scar on my nose if there’s a solution, but so far there hadn’t been one, and I didn’t believe this test would show one either.

That was April and May.

In June, my internist suggested a third dermatologist. Who specializes in clinical trials and breakthrough products. The guy barely possessed a personality and gave my skin the most cursory look, but declared there was a drug that would cure me, Dupixent, you inject it every couple of weeks and in a matter of months you’re cured. Hosannas! Manna from heaven! Eureka! A solution!

But Dupixent costs 35k and my insurer wouldn’t approve it. I waited all summer, enduring three appeals, no dice. If only they saw my body! But then Regeneron, the manufacturer, said they’d give it to me for free, once all appeals were exhausted, even one to the government.

So I’m hanging in there. But the last week of August my skin was so bad I went back to this third doctor and showed it to him and he was not impressed. Gave me some cream for my eyes that didn’t work. Did I tell you I haven’t been able to wear my contacts for three weeks? I’m wearing my old Lennon specs from 1970, so if you see me…

So I’m waiting for the Dupixent.

But my skin is getting worse and worse.

So I go for my annual physical, and ignore those who say you don’t need to, this guy diagnosed my cancer, and he said my skin was “very impressive,” he suggested I go to an immunologist, so I made an appointment.

Meanwhile, I needed a colonoscopy, and this doctor gives you a ton of time, which you pay for, and the truth is there are two tiers of coverage in America and if you’re rich you get the better one. And statistics prove the poor lag in life expectancy, because they don’t get this level of treatment. And I’m not wealthy, but my health is the most important thing to me, so I’ll sacrifice for it. And the first thing out of the gastroenterologist’s mouth was, “What’s up with your skin?”

I told him the saga I just told you and he gave me the choice of two new dermatologists in the Cedars family and ultimately said he believed it was caused by drugs.

And the internist said the same thing and so did my shrink, so my hematologist agreed to let me stop my Gleevec for a month, the drug that keeps my CML in check, even though he believed that a rash would have occurred much earlier in treatment, but he went along with the plan.

He was right.

He’s the head of hematology at UCLA.

But now my shrink was freaking out, and the gastroenterologist told me dermatologist number four would call me but this did not happen and I didn’t push it because I’d stopped the Gleevec but I called him and he gave me number four’s name.

So I went to her two weeks ago.

She too thought it was a drug reaction. But then she asked me if I wanted another biopsy. So I asked her. And when she equivocated, I said “Let’s do it.”

That was the week when I had blood drawn three times in two days.

No, that was the week after, I’m getting ahead of myself.

So I’m in Ojai with my ringer off, writing about Coke, and I feel a buzz in my pocket. It was five on a Friday afternoon and the number had no name, but it did say “Beverly Hills,” so I picked up.

It was her.

The biopsy result had come in.

I had pemphigus.

So Monday I go to the immunologist, who doesn’t even charge me, because he’s an eczema specialist and if it’s pemphigus…in L.A. you see the appropriate person.

So I went for the Mayo Clinic blood test and then went to the hematologist. Who typed furiously and said little. Other than he’d spoken to dermatologist number four and she said to check for lymphoma.

HUH???

He said there was no test for that, and the odds were low, but you never know.

So I was reeling, I was numb, if you wonder why I didn’t write for a few days, that was it.

But I had an appointment Monday, two days ago, with dermatologist number four to have my stitches from the biopsy removed.

She brought in another woman, both of these women are about forty, they studied under a professor at Johns Hopkins who’s the guru on pemphigus and this other woman is the go-to person for pemphigus and they said I should have Rituxan. And then debated whether to also give me this other treatment, with a three letter acronym I can’t remember. But they kept wavering whether to do it or not, it could have a ton of side effects, my kidney number is high and I’ve got CML. But if they gave me this treatment along with the Rituxan my skin would clear in two weeks. If I was just on the Rituxan alone, it would be 8-12! So I was not eager to let the three letter acronym go, but then they said it could be given at any time and I agreed, and also I’ve experienced some horrific side effects, someone has to, otherwise they wouldn’t be in the literature.

So they pulled some strings and I went for the infusion of Rituxan today.

They give it in the chemo ward. Actually, it’s mostly used for lymphoma. And it was in the office of the doctor who diagnosed my CML even though I passed him up for a specialist in leukemia, but the treatment room was huge, about fifteen stations, you know, those overpadded recliners, and the one thing that impressed me is they were so TOGETHER!!!

Unlike the facility where I got my back injections, which was so disorganized I almost bolted, not wanting to be another Joan Rivers, hell, the nurse poked me four times before she got a vein.

And I had to be there at 8. Which meant I had to wake up at 6:30, and if you know me that’s extremely rare, and I got to this office on Doheny and you’re never gonna believe it, they validated the parking, which no doctor in L.A. does, and I was there nearly all day, from 8-2:45.

That’s right, nurse number one said it would take five to seven hours. Huh??? Can I sit in a chair that long?

Actually, you can roll your station to the bathroom, where I had an accident, and almost fell over on the way thereto, and they’ll order you lunch, but first they give you steroids and Benadryl and that gives you…

Restless leg.

Which was freaking me out, I couldn’t sit still in the chair!

But they said it would pass in an hour or so and it did.

And I brought a backpack full of reading material, newspapers and magazines, as well as my iPad and Kindle, but I was so fogged out I couldn’t read, but I couldn’t sleep either.

And they kept coming to talk to me. A nurse practitioner to go through every detail. A pharmacist. A nutritionist. A social worker. And then the doctor himself, who spent an hour with me, even though he wasn’t really treating me.

There was one hiccup. They recited a litany of things I should watch out for. Fever, chills, a rash on my chest… They’d start infusing the Rituxan slowly and then amp it up. And when they got to 100, out of a possible 200, I started to get this sore throat and some mucous and I was willing to endure it but they wouldn’t hear of it. They stopped the infusion, injected some Zantac and something else and we waited… For half an hour. And I’m restless, I wanted to get out of there at some point.

And after a third trip to the bathroom a nurse told me I only had 45 minutes left, which stunned me, since there was a bag still half full, but that’s only saline and…

They let me drive, although the doctor was hesitant because of the effects of the Benadryl.

And I was optimistic all until a couple of hours back, lying on the bed, finishing up “Breaking Bad,” you see I’ve got these sores on my butt and they’re oozing and… When I get up, it’s painful, because of all the sores on my body.

So I’ve got to have another infusion in two weeks. And then another in six months. They’re pretty convinced it will work. It’s an off-label use of Rituxan, which is expensive in itself, I can only wonder what the day in the ward cost me, or my insurance, you can just be wandering around and be hit by something, they don’t know how I got it, but Ashkenazi Jews are prone to it and…

Without health insurance I wouldn’t be going to all these doctors, even though I’m paying on top. And I think of all the people who just hunker down and ignore pain, like that guy I had dinner with last week who waited nine months and his kidney cancer spread so removing the organ was not enough and…

Hell, I’m not gonna lecture you. You seemingly can’t change anybody’s mind these days. No one believes in facts. And few have the perseverance to see four doctors for the same thing.

But it saved me.

I hope.

My Podcast

That’s right, now I’ve got one too.

For those playing the home game, you should be aware that this is the second time around for me. About ten years ago, when people could relate the term podcast to the long-forgotten iPod, when Steve Jobs was alive and Apple dominated the music world, I had a podcast with Rhino Records wherein I analyzed tracks and covered the oeuvre of artists.

That hit a wall.

Maybe because its supporter, David Dorn, moved on to greener pastures, i.e. Apple itself, and the podcast format spun its wheels and seemed to be going nowhere.

Until radio consolidation and LTE and the on demand culture suddenly made podcasts surge.

The turning point was “Serial,” the NPR podcast about a convicted murderer who maybe shouldn’t have been, convicted, that is. That’s when those not paying attention were finally clued in, that this new longform concept was strangely intimate and riveting, a world where you could go deep when everything else seemed to be hit and run. You put on the headphones and enter a world seemingly disconnected from everyday life, but is somehow more real than regular existence.

I’ve been hooked.

Let’s see, have you listened to Esther Perel analyze relationships? Via a real therapy session? You should, she’s the go-to expert these days, with the CV to demonstrate authority. And if you’re an anti-Trumper, you’ve got to pull up NPR’s “Embedded,” where they’re now going deep on the players in the Trump saga, Trump himself, Kushner…you’ll learn stuff you never knew, in a world where you think everything’s being served up on a platter. And speaking of NPR, I’m addicted to “How I Built This,” was just listening to Ben & Jerry tell their story, although they did not admit that the distribution squeeze cost them their company. And the “Axe Files” and Bill Simmons… Simmons had Costas on and it was riveting, even though Bill interrupted too much at first, we wanted to hear Bob, but to hear Costas cover his late night show, his opportunity to go on after Letterman on CBS, the change in the culture…in a dumbed-down world it’s great to hear smart people pontificate. And the episode with Chuck Klosterman…we don’t think in the music business, we just count the dollars, but when Simmons wondered why there was no nostalgia for the aughts, Chuck said that the rock acts of that era were just derivative of what had come before, they didn’t push the envelope at all, and I said voila! You feel so lonely in this world, then you find out someone feels exactly like you.

And for every good podcast, there are ten bad ones. Actually, many more, but who’s counting.

So when TuneIn approached me…

Actually, they were not the first. Never underestimate the power of a great performance, I killed on the Recode podcast so a YouTube magnate tracked me down to do a podcast, but he had no experience, but he had youth and hunger, and I was gonna make a deal but then a radio chain piped up and we were at paper when TuneIn came to the table, and my conversation with John Donham, their CEO, closed me. Because he understood the process. He said he expected it to get better, to start off walking and then start to run.

And that’s how a new venture always works.

I know, I know, you expect your tech products to hit the ground running fully realized, but when it comes to people and their products, there’s development, and they’re never perfect.

So right now I’m utilizing the classic format, i.e. interview. But we’re gonna stretch out from that. Although certain doors are closed because of music rights, publishers want to get paid for everything, but Joe Walsh did agree to let me use “Meadows,” Saturday night he told me to use what I wanted, and to tell you the truth, his big riffs fit perfectly. I was thinking of “County Fair,” which is so meaningful, just the sound, but it’s a bit too slow, then again there’s “Welcome To The Club,” but anyway I used “Meadows.

And the podcast is gonna come out every Tuesday.

AND TODAY’S THE DAY!

The first episode is me being interviewed by my old friend John Boyle, Chief Growth Officer of Insomniac. Actually, at first I’m interviewing him, and I learned stuff I didn’t know. That’s one of my goals, to excavate the backstory, find out who these people are.

And then Boyle interviews me. So, if you want to know more about where I came from and who I am, this is the episode for you!

In subsequent weeks there will be more people, but I’ll save their identities for then.

For now…

If you’re podcast veteran, you know the drill.

If you’re a newbie, I’m gonna list four links that will allow you to listen.

As for TuneIn itself, there’s an app, you can listen for free to radio stations all over the world, and the company is VC funded and has lots of revenue and people either know it or they don’t. But now you do. You can pay monthly and get the NFL and MLB, but it’s free to listen to my podcast, just download the app.

Or just go to your Podcast app on your iPhone and search on “Lefsetz,” or just click on one of the links below.

This is an adventure. This is just the beginning. Come along for the ride and see where I go.

Thanks!

Bob

The Bob Lefsetz Podcast – TuneIn

The Bob Lefsetz Podcast – iTunes

The Bob Lefsetz Podcast – Google Play

The Bob Lefsetz Podcast – Stitcher