https://t.ly/sNkhX

It doesn’t mean anything unless it goes viral. So the question for the creator is whether to do what they want to or try and game the system.

Actually, last night we finally watched “American Fiction,” which is all about this. But this screed is about a new book by Andrew Boryga, which has gotten rave reviews but most people won’t read because it’s a book, and if they do bother to read they want self-help, or romance, or Dan Brown… Stray from the formula and the odds of you having a hit are extremely low, close to nil.

Now one of the advantages of TikTok is the company boosts that which has not had success previously. This is an impossibility in other worlds, if you don’t have a base, it’s nearly impossible to compete against those who do. And those who don’t… They’re just trying to go viral. Hell, look at the clickbait headlines even in Apple News+, makes me hate writers, it’s a come-on, oftentimes there’s no there there, which is not the case with Andrew Boryga’s book.

Thank god Mr. Boryga is a person of color himself, otherwise there would be a national outcry, but he asks the question how downtrodden people truly are, and to what degree hoity-toity theorists, especially those on college campuses, are placing their paradigm upon those who don’t recognize it and don’t need it.

That’s the crazy world we now live in, where even if you’re a dyed-in-the-wool lefty, you’ve got to admit that sometimes the right has it right. Many protesters see the Gaza conflict as one between the white oppressor and the brown oppressed. That’s what they teach on many college campuses these days, that’s the lens everything is seen through, oppressor and oppressed. But what if the oppressed don’t see it that way?

Javi grows up in the Bronx. He lives alone with his mother, who has a full time job. But he’s not starving, he doesn’t think he’s poor and underprivileged until people keep telling him he is. And then he decides to trade on it. Yes, he’s got the right skin color, the right name, the right heritage and the right domicile. The upper classes are flagellating themselves over their historic oppression of the underclass and now they want to make up for it, under the dreaded “D”-word, i.e. diversity. And they’re bending over backwards to let the oppressed through the door. But, once again, are they truly oppressed?

You can play the race card to get into college, to get a job. You can see everything through the lens of race. Which is what bleeding heart liberals do, whilst many on the right feel that it’s they who are being punished, when the immigrants are not coming for their jobs. Where is the truth? Well, in a world where it has to be divined, where you’ve got to dig deeper, no one wants to. Kristi Noem doubled-down on killing her dog today on TV, even said Biden’s dog should have been put down. Talk about tone-deaf, can’t she realize that public sentiment is vastly against her and apologize? Can’t she learn something instead of holding to her opinion? That’s what’s wrong with not only politics, but society today, no one can change their opinion, no one can learn a lesson, no one can admit they’re wrong. They believe they’re playing a giant game where weakness is death, whether it be in career or life.

Now after all the above, “Victim” sounds like an absolute bore, you’re burned out on these topics. But “Victim” is an easy read, only 281 pages, I finished it in twenty four hours. It’s a book right out of the sixties, because it’s a SATIRE! No one has a sense of humor anymore, everyone is dead serious, sticking to their guns in a war… That’s another point in this book, are you really at risk? Is what is going on online real? The people who excoriate you on the internet, are they going to come to your house and beat you up? No, they just don’t care about you that much.

Javi lives for clicks. The more notifications he gets on his phone, the better he feels. But he doesn’t know any of these people, and online people switch on a dime, you’re God and if you say or do something they don’t like, you’re immediately the devil.

We used to have satire in music. That ship sailed with the last century, there’s not enough money in it, and most people don’t get the joke. What people want is train-wreck, something so odd and innovative or different that not only do they have to clue in and partake, they have to tell all their friends about it. Which results in virality.

Everybody plays. Boasting that you’re not on social media is akin to saying you didn’t go to the movies in the sixties and seventies. Or didn’t listen to rock music. Sure, that was your choice, but you were completely out of touch with the mainstream, what was really going on. The Business section of today’s “New York Times” is all about TikTok, and I’d tell you to check it out, but that’s another characteristic of modern society, you can’t change anybody’s mind, they just dig in deeper, they don’t even want to be exposed to a contrary opinion. There are authorized news sources and if you get your information elsewhere, you’re not a team player.

Now Javi says right up front he’s going to pay for playing the victim card, it’s going to come back and bite him in the ass. But you’d be stunned how long you can get away with it.

Yes, there is one false note in the book, the average person would have backed away sooner, but other than that, “Victim” rings completely true, asking all the questions of modern society, skewering the stereotypes. You’re down with the oppressed. but really you want to live in Brooklyn and have a fabulous lifestyle.

Now most people don’t read books, period. And women are voracious readers, but “Victim” is not the kind of book my female friends recommend. As for males… All they do is read nonfiction. Of course there are exceptions, but I’d posit I hear from more people than you do.

So where does this leave “Victim”?

Well, in the old days, the really old days, of Kurt Vonnegut’s “Cat’s Cradle,” books would percolate in the marketplace, and to be hip, to be in the know, you had to read them. After all, the Grateful Dead named their publishing company Ice Nine.

And then there was Tom Wolfe’s “Electric Kool-Aid Acid Test.” Which was referenced in Peggy Mellon Hitchcock’s obituary this past week:

“Peggy Mellon Hitchcock, Who Helped Timothy Leary Turn On, Dies at 90 – She was an enthusiastic supporter of the counterculture. And when she suggested that her brothers rent Mr. Leary a mansion, she made psychedelic history.”

Free link: https://t.ly/4sDAR

It talks about the meeting between Kesey and Leary that didn’t happen because… Because in truth Leary had a cold, even though the Pranksters were told he was on a three day acid trip.

“Electric Kool-Aid Acid Test” was a cultural signpost, it has paid dividends for decades, whenever I see the Pranksters’ bus’s name spelled “Further,” I know the writer has no clue. No, they were going FURTHUR!

But today it’s all about winners and losers. Either you’re viral or you’re not, either you’re satisfied with your status and playing to the limited audience you’ve got, or you’re constantly lighting the match on moonshots, trying to get lucky, get not only those clicks, but cash, even a record deal.

But just because it goes viral does not mean it’s worth paying attention to.

Now if you read “Victim” we could have a lengthy discussion about the themes contained therein. This is not a Hollywood movie, wherein you walk out into the sunshine and immediately forget it. Hell, they might even make a movie of “Victim,” and you’ll think a viewing is enough, that the book is superfluous. But chances are they won’t nail it, and you won’t go at all. Which leaves us with the book.

Some books are slam dunks, and I therefore wholeheartedly recommend them. But I’m not sure everybody is ready for “Victim.” It’s fiction and once again it’s satire, there’s a story, but so much more.

People want fantasy, like “Game of Thrones.” Real life is too much, even though we live in real life 24/7.

I think everybody should read “Victim.” A national discussion would follow. But that won’t happen, because people don’t read and don’t want to question their beliefs.

But maybe you do.

Tune in Saturday May 4th to Faction Talk, channel 103, at 4 PM East, 1 PM West.

If you miss the episode, you can hear it on demand on the SiriusXM app. Search: Lefsetz

It’s a cultural phenomenon. And it wasn’t built by the press, but word of mouth. And it was dropped all at once, it wasn’t about marketing, maintaining subscriptions over months, the work stood alone. And it wasn’t a trifle, like “Ted Lasso.” “Baby Reindeer” fits no preordained slot. But it’s the biggest thing in media today. Bigger than Taylor Swift. Bigger than any record. Bigger than any movie. And you’ve got to see it.

That’s why I watched, word of mouth. I follow the new streaming releases, I was aware it came out, but I wasn’t titillated to the point I needed to see it. But then my inbox… I started hearing from people I never hear from, testifying. And the quality of the e-mails was different, not just this is good, watch it. To the point where I had to partake.

Now the image of this series is contrary to its content. What I mean is many believe it is grisly, and they don’t watch horror movies. But that’s not what it is. Yes, “Baby Reindeer” is intense. But what makes it so interesting is it’s more than a stalker series, it’s about the interior life of a Scot trying to make it as a comedian and failing. And his ups and downs along the way.

Donny has compassion for Martha. We live in a world where compassion is absent from the winners in the world, as Steely Dan would put it. We’re told to be like Elon or Diddy, blaze our path to billions and forget about collateral damage. The goal is to be above the law as opposed to being a part of society. Actually, despite making their money from society, these titans want nothing to do with the great unwashed masses. They live behind gates, fly private and vacation on islands most people have never heard of, when they’re not cruising on yachts. They compete with each other in a contest of accumulation that has no real value, that no one really cares about, and then they die. He who passes with the most money and toys does not win, believe me. As a matter of fact, the richer you are the fewer friends you’ve got. You might have sycophants, yes-people on the payroll, but friends? You’re too suspicious to have friends. But the rank and file?

Donny has a dream. Is it achievable?

My inbox is filled with believers. Yes, they believe they can make it in music via sheer will. If they want it enough, if they believe in themselves enough, they can break through. They DESERVE to break through! But this isn’t how life works. This is naive. And ultimately Donny realizes this.

Now when you enter the competition, when you get into the arena of major league of entertainment, you’ll be confronted with hustlers, liars and those who will take advantage of you. Generally speaking, trust no one other than yourself. If you don’t have portfolio and someone takes an interest in you, beware, they want something from you. But oftentimes you’re blinded by the access and supposed opportunity, and you succumb. After all, your buddies back in the hinterlands wouldn’t believe it, here you are in Tinseltown, making it, only you won’t, almost nobody does.

Meanwhile, you’re falling behind financially. Donny works in a bar. He’s going nowhere fast. You can’t be working on Wall Street and simultaneously try to make it in entertainment, entertainment takes all your efforts, and that usually isn’t enough.

So it all begins with compassion. Donny feels sorry for Martha. But the thing about life is a certain portion of the population is positively insane, and you don’t know exactly who is.

And despite influencers parading their lives all over social media, in truth most people are closeted, not only sexually, but personally. You’ve got to hang with a guy for months, usually years for them to feel comfortable enough to reveal their inner truth. They’re afraid of being judged.

Now what makes “Baby Reindeer” so riveting, so interesting, is it’s a true story. Once again, the stalking is just the come-on, Donny’s interior life, his choices, his shame, his worry about being found out are the essence. But you won’t know this unless you see it.

So I’m watching “Baby Reindeer” and asking myself if this is “Tiger King,” you know, the docuseries we all watched at the beginning of lockdown that most people pooh-pooh today. But lockdown is in the rearview mirror, and the days are getting longer, it’s warming up, “Baby Reindeer” is not just a trifle for winter viewing. “Baby Reindeer” would be successful no matter what time of the year it was released.

This is what we’re looking for. Something visceral, something real. In a world where big media believes we want cartoons. Where we’re fed a constant diet of entertainment fluff about people we don’t know about or don’t care about. Feel good if you get ink, but it’s got very little influence. How many people who are not Swifties checked out her new album? I’d posit very few. Whereas media would have you believe everyone in America is salivating over ‘The Tortured Poets Department.”

Press doesn’t matter anymore in an America that is hyped-out. So you hired people who got you into a publication that most people don’t read anyway. We’re subjected to your punim all over the internet, we’re angered by the onslaught as opposed to enticed. We’re looking for something new and different, something that pushes the envelope, that pierces the veil. We don’t want to hear about the shenanigans of celebrities, we want something meatier, that makes us reflect upon ourselves, that makes us feel part of overall society.

Think about this. The only universal thing we’ve got is politics, Trump and Gaza, and many are burned out on them to boot. But along comes a TV series, in a world where media still believes movies in theatres is the highest art form, despite the words of Jerry Seinfeld, and it penetrates the national psyche, to the point where so many people are talking about it you’ve got to check it out too.

We’re looking for something so personal that it becomes universal. The actions and questions of Donny? We have those too. Do we chuck the dream? Do we employ sharp elbows? Do we question our sexuality?

If someone came up with “Baby Reindeer” out of thin air, no one would believe it. Truth is stranger than fiction. And that’s what makes “Baby Reindeer” so intriguing. You keep self-checking, thinking something is ridiculous, just an obtuse plot point, and then you realize it truly happened.

And Donny is worried about his image at the bar, but the question is can you cast aside your image and be the real you?

Most people never can. But that’s the goal.

If you haven’t seen “Baby Reindeer” watch it. First and foremost to be part of the discussion. In truth, we all want to be a member of the group, we wall want commonality, something which is extremely rare these days. But “Baby Reindeer” has provided it.

It’s always the left field and different that we’re interested in, that brings us together.

That’s the power of art. Something which has been capitulated in music and movies today, playing to a market.

“Baby Reindeer” doesn’t play to a market. It’s sui generis, you’ve never seen anything exactly like it.

And either you know what I mean…

Or you haven’t seen it yet.

10cc is touring the U.S. this summer for the first time in decades. We discuss not only that band, we go deep into Graham’s songwriting for the Yardbirds and Hollies and…

https://podcasts.apple.com/us/podcast/graham-gouldman/id1316200737?i=1000654303520

https://music.amazon.com/podcasts/9ff4fb19-54d4-41ae-ae7a-8a6f8d3dafa8/episodes/5d50962c-d58d-49bb-8791-b4c3e0f5b769/the-bob-lefsetz-podcast-graham-gouldman