Archive for the 'Music Business' Category


World Domination

Are we shooting too low? Once upon a time music dominated the conversation, it does not today. Could it be that the labels are too insular, the artists without dreams, have we sacrificed the track to branding and sponsorship and that which has nothing to do with music? There’s only been one worldwide dominant track […]

Weird Al’s Album

Ben Sisario wrote the definitive statement in the “New York Times”: No Joke! He’s Topping the Charts Weird Al Yankovic Scores With ‘Mandatory Fun’ The most important element of the above article is the sponsorship story. Weird Al didn’t see sponsorship as a way to rip-off corporations to enhance his bottom line, he saw it […]

Digital Presence

1. DIGITAL HOME A. Wikipedia Your goal is to be big enough to have a Wikipedia page. It’s the first place newbies go to learn about you. It’s got the imprimatur of authority, people believe what they read, however inaccurate the details may be. We live in an information age and what we want most […]

Tom Petty

What’s the single? Where’s the single? You mean it’s not out yet? One thing about getting old is you get tired of the trick, tired of the publicity, tired of the media empire genuflecting for a star, promoting his latest work in order to achieve an auspicious debut that in today’s modern era is usually […]