News
Turntable.fm
This is the hottest thing going.
Right now.
Most Websites are a fad. Will Turntable.fm be such?
We’ll find out!
But Turntable.fm has got one thing that Pandora does not. Sociability. You’re not listening alone, you’re listening with your buds.
And please watch this video to the point where you learn how to earn points and win new avatars. THIS is what the mainstream music business does not understand. Music is a club. And Lyor and Irving and Doug and so many just aren’t a member of it. They still believe it’s about being above and talking down. But we’ve had a revolution, and now we’re all in it together. Which is why premium packages and so many of the music industry shenanigans stink. They’re contrary to the ethos of today.
But despite the deafening word of mouth on Turntable.fm, most people have no idea how it truly works. (And they’re doing it so right making it invitation only at first…how come the mainstream music business can’t figure this out either?) But Richard Greenfield of BTIG Research unearthed the following YouTube clip which explains it from soup to nuts.
Stop what you’re doing right now and watch this:
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Read this article. From "The Independent". Linked to by "Record Of The Day".
They’re a couple of years and a couple of changes ahead of us in the U.K. when it comes to festivals. Coachella and Bonnaroo can thrive, like Glastonbury. Lollapalooza too, if for no reason other than its location. And hell, I’ll throw in Austin City Limits.
But if you think you can book a bunch of bands and get tens of thousands of people to come, you’re dreaming.
Glastonbury is bigger than the acts that take the stage. Most festivals are not. And even successful festivals are rarely a joy to attend, but a rite of passage.
The live business is in trouble. We’re just not building enough new acts that people want to see.
People do want to see that which is brand new and fresh.
But they’re more interested in seeing someone who’s been around for a while, who has a body of work, who has a career.
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Shania Twain In Vegas
A stiff. She’s the LeBron James of music. People hate her.
And without her ex-husband Mutt Lange, the best music producer in the world, she’s positively third rate.
She was beautiful, she had catchy music, then she broadened her image, played to the mainstream as opposed to the country core…remember the multiple iterations of her last album? The pop version, the international version…
She’s been away for too long.
She’s seen as a self-centered narcissist.
I’ve got no inside knowledge, but this won’t be a winner. Can’t be. Not at these prices. Not for long.
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Live Nation shouldn’t have tied up with Groupon, they should have built a flash site, and kept all the money.
But the executives are too busy counting their stock options to put their ears to the ground and see what’s really happening.
People are addicted to flash sites. They check them each and every day. They want the e-mail, they want the discount.
In other words, instead of trying to sell unwanted inventory to "stars" playing buildings too large, promoters should be utilizing flash sites to introduce audiences to new and upcoming acts!
Read this article. The discount doesn’t cheapen the merchandise, it builds the brands!
So if only Live Nation curated its offers. That’s why these sites work, the offers are good. And you went every day trying to score cheap tickets to great new acts… Hell, this is how you find out about new acts, this is how you break them, this is how you get name recognition!
Let’s see, I wrote about flash sites in October of 2009: Flash Sales
This story is hiding in plain sight.
You don’t go with the flash in the pan, you don’t go with the now denigrated Groupon, you go with the proven winner. Flash sites.
Meanwhile, offer GOOD seats at a discount to the stars who don’t sell out, that’s how you create word of mouth around the show. I’m going, ARE YOU?
