The Grammy Effect

From: A Little Birdie

Sales stats, these include sales until 3amEST. I’ll keep you updated as sales come in throughout the week as well.

Mumford & Sons
"Sigh No More" – 31,189 +156%
"Little Lion Man" – 42,664 +88%
"The Cave" – 37,899 +114%

iTunes Stats
#1 Album on the store
"LLM" and "The Cave" #1 and #2 Alternative Tracks
"LLM" #13 track overall
"The Cave" #15 track overall

Just checked.  Mumford’s album is STILL number one on iTunes.

What does this tell us?

Quality triumphs over spectacle.

And that Top Forty beats is a business, but not the only one.

Real music has returned.  Played on acoustic instruments.  You can argue about the songs, the genre, but you can’t complain about the dancing or the singing to tape or all the stuff music fans have been complaining about for DECADES!

This is the revolution.

We’re in it.

Forget about genres.  Just be good.  Follow your muse.  We’re waiting for you.

Meanwhile, the big winner of the night, Arcade Fire, is only number 3 on iTunes.  Winning isn’t everything, especially on the Grammys.

From many:

http://whoisarcadefire.tumblr.com/

I figured this was a fake.  Anything too good to be true on the Internet usually is.  But I checked Rosie O’Donnell’s twitter stream and she said it.

This is all good publicity for Arcade Fire, but know that the Grammy show is now bigger than the acts.  And that you can enjoy the winning, but the days of Bonnie Raitt becoming a national hero in wake of her victory are done.

Arcade Fire does not make mainstream music.  The mainstream will not embrace them.

That’s not a problem.  I’m just saying their win is a private moment amongst fans.  A good one, but despite winning on a mainstream telecast, it does not make them mainstream.

Mumford eclipsed Arcade Fire on the show.  Because they realized on TV it’s all about being simple and intimate.  You go broad, with explosions and spectacle, live.  But not on TV.

Meanwhile, Mumford & Sons’ album is $9.99 and Arcade Fire’s is $7.99.  When you’re hot, price is irrelevant.

4 Responses to The Grammy Effect


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  1. […] Lefsetz Letter » Blog Archive » The Grammy Effect lefsetz.com/wordpress/index.php/archives/2011/02/14/the-grammy-effect/ – view page – cached Sales stats, these include sales until 3amEST. I’ll keep you updated as sales come in throughout the week as well. Show influential only (1) $(‘#filter-infonly’).change(function() { var el = $(this); var url = document.location.href; var checked = el.attr(‘checked’); if (checked) { document.location.href = url + ((/?/.test(url)) ? ‘&’ : ‘?’) + ‘infonly=1’; } else { document.location.href = url.replace(/[?&]?infonly=1/,”); } }); […]

  2. comment_type != "trackback" && $comment->comment_type != "pingback" && !ereg("", $comment->comment_content) && !ereg("", $comment->comment_content)) { ?>
  3. […] Bob Lefsetz, […]

  4. comment_type != "trackback" && $comment->comment_type != "pingback" && !ereg("", $comment->comment_content) && !ereg("", $comment->comment_content)) { ?>
  5. Pingback by The Mumfords and the critics | The Pop Story | 2011/02/16 at 01:45:31

    […] commercial terms, M&S actually are the best we can do right now, and they’re doing very well. Smith’s reaction is one that critics tend to fall back on when a band they hate goes big: I […]

  6. comment_type != "trackback" && $comment->comment_type != "pingback" && !ereg("", $comment->comment_content) && !ereg("", $comment->comment_content)) { ?>
  7. […] what a large scale impact the GRAMMYs had: Esperanza was apparently sold out in many stores, and Mumford went to #1 on iTunes. Arcade Fire’s win inspired a special Tumblr. And this year’s GRAMMY telecast was the […]


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  1. […] Lefsetz Letter » Blog Archive » The Grammy Effect lefsetz.com/wordpress/index.php/archives/2011/02/14/the-grammy-effect/ – view page – cached Sales stats, these include sales until 3amEST. I’ll keep you updated as sales come in throughout the week as well. Show influential only (1) $(‘#filter-infonly’).change(function() { var el = $(this); var url = document.location.href; var checked = el.attr(‘checked’); if (checked) { document.location.href = url + ((/?/.test(url)) ? ‘&’ : ‘?’) + ‘infonly=1’; } else { document.location.href = url.replace(/[?&]?infonly=1/,”); } }); […]

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    Trackbacks & Pingbacks »»

    1. […] Bob Lefsetz, […]

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      Trackbacks & Pingbacks »»

      1. Pingback by The Mumfords and the critics | The Pop Story | 2011/02/16 at 01:45:31

        […] commercial terms, M&S actually are the best we can do right now, and they’re doing very well. Smith’s reaction is one that critics tend to fall back on when a band they hate goes big: I […]

      2. comment_type == "trackback" || $comment->comment_type == "pingback" || ereg("", $comment->comment_content) || ereg("", $comment->comment_content)) { ?>

        Trackbacks & Pingbacks »»

        1. […] what a large scale impact the GRAMMYs had: Esperanza was apparently sold out in many stores, and Mumford went to #1 on iTunes. Arcade Fire’s win inspired a special Tumblr. And this year’s GRAMMY telecast was the […]

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