JK Wedding Entrance Dance
I am now a Chris Brown fan.
Wait, didn’t he beat up Rihanna? Or was it someone else?
Only dedicated readers of TMZ and PerezHilton can keep score. And isn’t that the point, that gossip has moved online?
Perez may be hatable, but he’s the guy who got a deal with Warner because he realized the Web is where the action is (why he’d want a deal with the old wave company is a different question).
I read an opinion piece in I believe the "Financial Times" stating that people still go to New York to make it, but not to become Broadway stars, or work in advertising, but to leave their mark on the Web.
The tide has turned. The only people paying attention to old media are…OLD PEOPLE!
What did the guy on the "Daily Show" tell the "New York Times"? That it was selling "aged news"? Even when the "Times" does online, it gets it wrong. The site’s interface resembles a newspaper. Which is like an iPod being controlled by a giant CD (actually, the click wheel IS round, but the interface is totally different.) The HuffPo generates little news, but it’s a PHENOMENAL linking device. One glance tells you more about what’s going on in the world than a perusal of the "Times" site. But we should be saving newspapers?
Why?
For the same reason we should be saving record labels?
And Sony?
And all those other entities that missed the future?
The key is to leave your mark online. And you do that via sheer creativity. Losers think you do it via spamming, via marketing campaigns. But no one pays attention to advertising online, just ask Facebook! (Google delivers ads you WANT to see, so it’s a completely different paradigm). Will the resulting hits deliver more than instant fame? Excellent question. Monetizing online notoriety is oh-so-difficult. But that’s where the game is going.
And the old rights holders just want to hold it back.
The labels have been putting themselves out of business, but a video of a fish tank helped sell music by Barcelona.
And now we’ve got this JK Wedding Entrance video. With over 14 million plays!
Do you get that? That far eclipses not only the viewership of SNL (and Dave and Conan), it exceeds the viewership of almost ALL network television shows (never mind HBO).
And the reason the clip is so successful? THE RAW CREATIVITY!
Watch the dad dance and crack up. Like all great art, you watch this and say WHO CAME UP WITH THIS?
That’s the essence. Not hiring the usual suspects to create a soundalike. That’s why bloviating Clive Davis’ albums never have any catalog legs. There’s no SOUL! It’s all manipulated. We don’t care if someone misses a step in this video, we like WHERE IT’S COMING FROM! Just like we love the records of yore, with their mistakes, the warts and all give them their humanity.
But, this video does not work without Chris Brown’s song "Forever". It’s the grease that makes the whole thing move. That’s the power of music. Google is trumpeting on its blog how this video has sold Chris Brown tracks. Notice how they don’t give a number… In other words they didn’t sell many.
But more than revenue has been generated here. Chris Brown’s career has been REJUVENATED!
More than that. He’s reached someone who wasn’t paying attention… ME!
Say YES!
If someone wants to use your music, don’t bother saying no. They’ll either use it anyway or use a competitor’s and you’ll miss out on the advantages.
And know that most of those old wave prognosticators saying no band ever broke on the Web are probably still using AOL. Today EVERYTHING starts on the Web!
