Eric Herz called me freaking out, how do you find the rental movies at the iTunes Store?

Then the blogs picked up the story.  There aren’t many movies available for rental, and it’s almost impossible to find all of them at the iTunes Store.  Does Jobs not have a complete, easily accessible list of rentals so no one will see how pitifully short it is?

Are you buying a MacBook Air?  Are you willing to forgo an ethernet connection?  How long until every hotel is wireless?  Hell, you’ve got a router at home.  As for the SuperDrive…  It is an extra machine, it is a business machine, right?  If you’ve only got one computer, buy a MacBook Pro.  But if you’re going on the road, or surfing in bed, is a MacBook Air sufficient?

Did you buy an iMac without a floppy?  The one with only USB?

When was the last time you bought a serial peripheral?

Are you looking forward or backward?

This is what got the record business in trouble…  Looking backward.  So worried about physical retail that it made online acquisition free!  Is the movie business about to do the same thing?

Read Seth Godin’s blog about this.  The guy’s fucking right.  He’s looking to the future, not worried about preserving a past that’s built on quicksand.  The movie studios are so busy protecting the DVD cash cow that they’re driving people to BitTorrent.  Because you can’t get what you want when you want it legitimately online.

Seth is right.  Make it so cheap it’s not worth it to steal.  Build a business that scales.  So you can make money in the future.

Read this.  It’s brilliant.

Seth Godin’s Blog
(Article entitled "How Much For Digital".)
Or, you can go to Seth Godin and click on Seth’s head to get to his blog.