No dancing, no explosions, just music.

Music lives on the Internet. This wouldn’t work half as well on the big screen, but sitting in front of the computer you feel like you’re literally on stage, in front of the very first row, Adele looks positively human.

The lack of a scorched earth publicity campaign makes you feel like you’re discovering something, you want to tell everybody you know about this performance, you got yourself in the door, you want your best friends to get in too.

How come Apple gets it so right and every company in the entertainment sphere gets it so wrong, believes it’s about marketing and hype as opposed to quality. Look at Pixar, people believe in the brand, they don’t need to be convinced, they just go, even to the first film with a less than stellar review, "Cars 2". Then again, a bad Pixar movie is far superior to anything else, because they’re shooting for the moon, getting it right instead of trying to please people.

Apple is burnishing the brand. Giving back, not only interested in taking.

And so is Adele. The biggest act in the world, and that’s who she is, far eclipsing U2 and Lady Gaga, it comes down to the music, and hers now rules, she’s doing iTunes for free instead of looking for the last dollar. You give back and the money comes back in spades, truckloads of it, just ask Dave Matthews.

Just peek in at 19:30 when the band starts the intro to "Set Fire To The Rain" and Adele smiles. That’s the humanity we want in our musical stars, when they crack they endear themselves to us, they make us swoon and want to empty our pockets and give them everything we’ve got.

This is so right, from beginning to end, that it turns you into a believer. This is a show you could take a newbie or naysayer to and convince them on the spot. And that’s how you do it, with the music and performance, no amount of social networking can eclipse the raw material.

Our pop stars are supposed to be thin and beautiful. Repositories of our hopes and dreams, aspirational. But Adele, thinner than ever, is made up for her big night, but she’s positively plain, imperfect, just like you and me, and that enraptures us, that’s what we truly want. Someone with a talent that eclipses the supposed flaws.

Now "21" was not cut in a day. This is not Kurt Cobain just waiting to be discovered by the masses. The label stroked and tweaked to get it right. But this is only the second album, Adele has gone on record she wants to fly on her own in the future, from writing to mastering, and we can only look forward to it, this is artist development.

The ascension of Adele resembles nothing so much as the breaking of Elton John in the U.S. He’d prepared, it wasn’t his first record, he’d been working, he was ready, we just had to hear him, see him and we were convinced.

That was the power of "Your Song".

That’s the power of "Rolling In The Deep".

The only difference is forty years ago radio didn’t stay on a track forever, "Tumbleweed Connection" followed "Elton John" in a matter of months. Adele could blow our minds and put out new material before Christmas, but I doubt it, because everybody’s too busy making money, putting the music in second place.

But what a fan wants most is more. After wearing out the grooves of the MP3 they just can’t wait to hear new material, making them wait is wrong, that’s manipulation, and that eventually fails.

Follow your muse.

Mouse your way to iTunes.

The iTunes Festival will be the first banner ad you see. But if that evaporates, scroll down beneath the blue slider and click on the box with the counter illustrating when the next show plays.

Then scroll down to July 7th on the resulting page and click to watch the show.

I’d recommend blowing the window up to full screen. Put your mouse into the lower half of the image and you’ll see the arrows in the lower right-hand corner to enlarge it. You definitely want to get up close and personal.

And you definitely want to watch. Listening in the background you don’t get the effect. This is a show. It’s got the same immediacy of being in the venue, without the hassle of driving, parking and mingling with the masses.

It’s about music. It’s about bonding with the fans.

I haven’t seen a better job done than this. Watching makes you want to fork over to see the show, and the fact that she’s underplaying just makes you more of a fan, because you know how great it will be for those who get in.

Adele is not the only artist releasing great material. Someone turned me on to the Tedeschi Trucks Band number "Until You Remember" today. But the live YouTube clip from the O2 was better. But the production was imperfect. (http://bit.ly/pzJCJE)

No expense is being spared at the iTunes Festival.

If only something like this could happen in America.

Then again, where is the American Adele?

Nowhere to be found.