More Weintraub
You can’t do it without help.
Once upon a time, a couple of decades back, I asked David Geffen for help. Ours was a correspondence relationship, I didn’t go to his office, I don’t even remember talking on the phone. I believed I was hot, and with his help, I could make it.
Geffen declined.
He didn’t judge my talent. I just wasn’t big enough for him. It wasn’t about money, it was about challenge… He had bigger fish to fry.
That’s what wannabes can’t understand. That the Big Kahunas don’t want to be in business with them. The Big Kahunas only want to be in business with the creme de la creme, which comes to them when their garage management, when the B-team’s efforts have been exhausted.
The wannabes don’t like this.
But there’s only so much A-level talent. And A-level talent’s greatest quality is not salesmanship, but creativity. The manager/agent/businessman enables that creativity.
In other words, if the writer gives good pitch, he’s a shitty writer.
I read that in a book. Never forgot it. Could even comb my brain and remember who said it, but that’s not important. But the underlying concept is when something rings true, when it has resonance, you never forget it.
Jerry Weintraub made his first movie with Robert Altman. It was the legendary "Nashville", which every studio had turned down. Weintraub did not know this, of course. That’s Hollywood… People may not exactly lie, but they leave out the key elements…like Jerry was the producer of last resort.
But Jerry went to bat for Altman, even put in his own money, because he believed in Altman’s talent.
Are you that talented? Almost no one is. Primarily because they lack the perseverance. Any overnight success fades from the landscape as quickly as he or she made it. Anybody who lasts had an epiphany at an early age and has worked ever since for this crowning moment, when everybody’s paying attention. Sure, they need it, desire is key, but they can back it up, because of all the woodshedding they did when no one cared.
So we’ve got few "artists" who can navigate the gauntlet to success.
And we’ve got few businessmen too.
There are plenty of managers who’ll tell you what to do. Manipulate you. Maybe even rip you off. But how many have a vision of what they can do for you and can execute upon that? That’s a very thin layer of people.
And it’s not only skill or insight, it’s relationships. Can you get so and so on the phone? Or do you know another person who knows so and so? What’s your rep? Are you honest, do you come through, do you deliver? People only want to be in business with those who deliver. The more successful you are, the less time you have to waste. You don’t want to sit around and talk about doing something, you want to do it! And that’s where so many lack skill and get scared. Anybody can sit in front of the TV and fantasize a relationship with an actress, but can you come to Hollywood and work your way up the ladder until your dream becomes possible?
Anybody can go on TV and sing their song. Actually, that’s untrue. There’s a skill in appearing natural, being able to sing as well as you do at home, if not better. But very few people are willing to work in shitholes, for no pay and no attention for years, the only one believing in themselves before they get traction and get that TV opportunity.
It’s easy to be on reality TV. Be incredibly good-looking, have a 1000 watt personality and be willing to look stupid. But how many stars of the "Real World" are in show business today? No, real stars base their careers in talent. Sony dropped J. Lo because she couldn’t sing. Tommy Mottola did well with imaging, sold J. Lo’s music when MTV was king and how you looked was key. But once he was gone, J. Lo’s music career was dead.
Castigate Tommy, but he knew how to get behind an act and push and sell it. Mariah Carey may have succeeded at another label, but would she have become a superstar?
Behind every great artist is a businessman. Who makes it easier for the artist to create. Who paves the way. You just have to work on your talent long enough until one of these great businessmen, whether it be a manager or an agent or a record executive, takes notice of you.
And they’re not going to notice you if you’re jumping up and down screaming.
And they’re not going to take your call if they don’t know you.
And they only trust people they know.
And their reputations are so good, you’re dying to be with them.
But they’re only dying to be with you if it’s a challenge, if it puts a smile on their face as well as money in their wallet, if they believe your talent is so great that if they do their job, you’ll do yours.
