From: Bill Nguyen
Subject:     A submission about lala for your consideration
Date: October 21, 2008 3:46:26 PM PDT

Hi Bob,

Forgive the typing accuracy…it’s coming from a mobile.  

It’s absolutely true that we can make the ideals more simple and that I am not a music biz guy.

It’s also true that anything not running in a browser won’t be around for much longer.  All of the content is there; tv, messaging, investments, photos, and music.   The more things I do in a browser it becomes habit that I won’t do anything outside of it.  Think of the last time you used a PC without a connection.  I can’t remember it.  

Hardware is going to the cloud too.  The iPhone/iTouch increased the price by 50% over the iPod and decreased storage by 73%.  What did we get?  We got an amazing interface but we also got a wireless connection and the first decent mobile browser.  For PC’s it’s the netbook.  Cheap hardware and low prices trump flashy design and overburden software.

So do you really care about the file?  If you can play and share music without ads and never have to sync or find a file again does it matter where the files live?

Applications don’t work well with ads and if you have a moment to play on lala you’ll never want to go to another site again.  Every feature is designed to encourage discovery.  Ad models limit content to control cost and assail us with ads to distract us away.  

Geoff (created Y! Mail with 100’s of millions of users) and I know a lot of virtual services.  Music is moving into the cloud.   No application is a better experience.
Sent via BlackBerry from T-Mobile