Test limits. They do the unexpected. They make our jaws drop. Have you seen “Book Of Mormon”? There’s a tribal chief with a name so OUT THERE, so OFFENSIVE, so SWEAR WORD, that I cannot use it in this e-mail, or you won’t get it. Yup, I love to use the F-word. But I can’t. [...]

For years we heard that advertising would make your numbers online. That you could get rid of your real world product, put it on the Internet, and with all the eyeballs attracted, you could charge a fortune for ads and end up rich. Only this didn’t turn out to be true. Just ask the “New [...]

Why does everybody think they can write? Ten years ago, a book crept into the public consciousness and has remained there, the author became internationally famous and gives high-priced speeches to corporations in far-flung communities to this day. That book was “The Tipping Point,” that author was Malcolm Gladwell. First and foremost, Gladwell can write. [...]

From: Eric Chaikin Subject: Re: How Can I Miss You When You Won’t Go Away? Great post on Howard. I contend that the major eras in the relationship between American mass media and the public are: 0) The Vaudeville Age – Uncle Miltie and Sid Caesar using TV to do vaudeville. It’s all fun. No [...]